adidas are celebrating the release of the 2013/14 Chelsea home set by starting a fresh campaign: aItas Blue, What Else Mattersa. The campaign seeks to encourage supporters to get aall ina and buy the new 2013/14 Chelsea house equipment before seeing it. A hero film has been created by adidas offering Chelseaas greatest stars and iconic imagery which will decorate the team for the approaching season. The graphics and movie show the commitment and the lengths that the people may got for the club. The campaign is based of the fact that Chelsea is not just a soccer club, not just a group, but something greater and psychological. The film features Juan Mata, Brian Luiz, H Cahill and club captain John Terry. Each player spent two hours on set to produce this impressive piece of film and image showcasing their commitment, love and passion to the membership. View the aItas Blue, What Else Mattersa hero film: Brian Luiz said: aI have actually enjoyed being element of this time, I would do anything for this team and to show my appreciation for being fully a Blue means anything to me.a Juan Mata said: aThe blue would be to belong to this team, as a person and a supporter.a Petr Cech said: aI can say that painted in blue, It shows how blue I can be, Chelsea is just a huge section of my life and Chelsea Soccer Club is now like my 2nd family.a The campaign launches currently (April 5th, 2013) and Chelsea fans will have a way to examine the imagery through the Stamford Bridge as Chelsea take on Sunderland this Sunday. The 2013/14 Chelsea home equipment is likely to be presented within the future days. You're aall ina for Chelsea, visit chelseafc.com/allin if you want to pre-order and show.
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